Nokian Renews its Tyre Labels to Portray Quality

The tyre labels on Nokian Tyres’ products now have a new look as we start 2019.

New Labels for Nokian

The new label design draws its inspiration from Scandinavian nature and features landscapes from beneath the northern lights as well as adventures on snowy mountains. With the new look of the labels, Nokian Tyres wants to emphasize the high quality of its products, the Scandinavian values it represents as well as the promise to offer peace of mind in all conditions.

Nokian-TyresThe new tyre labels have several variations according to the product and the market. Tyres that do not require EU values will have six labels, each with a different image. Premium studded tyres will have three labels featuring images of winter. Furthermore, the label containing the EU values for fuel economy, wet grip, and exterior rolling noise will also receive a new, arctic look.

The information on the labels will not change. They will continue to include all of the information that is important both for the dealer as well as for the consumer, such as the tyre size and load capacity. The label renewal concerns all of Nokian Tyres’ passenger car, SUV, and van products in the summer, winter, all-weather, and all-season categories.

Renewing the labels is a part of Nokian Tyres’ larger brand redesign that was launched earlier this year. The new brand look reflects the company’s long history, sustainable operation, and Scandinavian values.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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