Hankook Tire Europe has engaged Guy Heywood as the new Marketing and Strategy Director for its European truck and bus business.
New Truck and Bus Marketing Director for Europe
The British national has twenty years of experience in the tyre industry in leadership positions, most recently active as Michelin’s Commercial Director for the UK and Truck, Bus and Service Director for North Europe. Heywood is taking over the position of Seok Yun Kim who has relocated as Managing Director of Hankook’s organisation in Jeddah, Saudi Arabia.
“We warmly welcome Guy as our new Marketing and Strategy Director for Truck & Bus Tyres and Services,” says Tony Lee, Vice President Marketing & Sales at Hankook Tire Europe. “We are delighted to have appointed him in this position. With his detailed industry expertise, many years of experience and a track record of business success, he brings to the table everything needed to continue strengthening and expanding the Hankook brand in this segment.”
The tyre manufacturer's goal is to continue expanding its premium status in the truck and bus tyre division over the next few years. The new strategic marketing alignment in this area will be managed and communicated via the current 13 Hankook subsidiaries across Europe.
“Together with my team, I would like to use my experience to significantly further the development of the Hankook brand as a premium manufacturer in the truck and bus tyre segment. I look forward to exciting tasks and am certain that we will continue the impressive growth in the European TBR business in the years to come,” affirms Heywood.