Zenises Group Launches New Technology Centre in Spain

Zenises has now established a new four floor technology centre based in Madrid.

Technological advances are changing so many aspects of our daily lives. Smartphone activity dominates much of social interaction and online commercial activity is now commonplace. In order to keep up with recent trends and adjust business to new opportunities, Zenises has established a new four floor technology centre based in Madrid. With a General Manager and Vice President of Technology now in place, the technology centre is expected to expand to a total of up to 40 family members and account for new business growth over the coming years.

The main focus is to oversee the “disruptive thinking” of the Zenises Group.  The Technology Centre is tasked with focussing on disrupting the value chain in the tyre industry to provide more value for the end consumer.  The Centre will focus on ensuring that we explore fully all the new technologies both on the product and distribution chain and provide support to all our manufacturing and distribution partners.

Zenises is pleased to announce the appointment of Javier Iglesias as the new General Manager of this new business division. Javier comes to his new role with more than 14 years’ senior sales and marketing experience across a number of tyre segments as well as in a broader B2C marketing environment. Educated to degree level in the United Kingdom, he also holds an M.B.A. from Newport University and a postgraduate qualification in Business Administration from IESE Business School (Navarra).

Mr. Fares Kameli has also joined the new division as Vice President of Technology.  Following the completion of a Degree in Computer Science, Fares holds more than 20 years’ experience in business and I.T. development in Europe and North America and recently held the position of Head of Digital Marketing at Parques Reunidos.

Harjeev Kandhari, Zenises Group CEO, commented: “We’re pleased to welcome Javier and Fares to this disruptive future. Their experience and skills will be invaluable as we grow and harness new technology which we expect to deliver transformational change to the tyre industry.”

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richard.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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