Pirelli to Sponsor Emirates Team New Zealand in America’s Cup

Pirelli and the Emirates Team New Zealand have announced that they have signed a partnership agreement for the 2017 America’s Cup 2017. Pirelli will be the official sponsor of the 2-time winner of the world’s premier sailing competition, which this year will take place from May 26 to June 26 in Bermuda.

The Pirelli logo will feature on the boat and its rudders, which for the occasion will become a metaphor for the tyre. Just as the tyre, in fact, ensures a vehicle’s performance and control, so does the rudder guarantee the mastery of the vessel. Taking part on this sporting challenge underlines the link between Pirelli, which sponsors 350 motor championships in the world, including F1, and racing, be it on the track, road or sea.

Marco Tronchetti Provera, Pirelli CEO and executive Vice President says: “The sponsorship of the Emirates New Zealand adds to the already rich portfolio of high profile sporting collaborations which Pirelli, has and which has grown ever richer in recent months, even beyond motor competitions, with the goal of strengthening the brand’s positioning at the high end of the market”.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richard.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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