Pirelli Agree Sponsorship of IIHF Ice Hockey World Championship

After sponsoring the FIS Alpine Skiing World Championships, Pirelli is showing its interest in another winter sport, namely ice hockey. The Italian tyre firm will be an official sponsor of the IIHF Ice Hockey World Championship, which will take place in Cologne and Paris from 5-21 May. Pirelli’s sponsorship of the Ice Hockey World Championship will also be renewed over the next four years, up to 2021.

The Ice Hockey World Championship joins Pirelli’s winter sports sponsorship portfolio in Italy and Switzerland, key markets for Pirelli winter tyres. In 2017, Pirelli remains a partner of FISI (the Italian winter sports federation) and the company logo will accompany the athletes during the forthcoming world championship season.

Pirelli is also backing Swiss-Ski (the Swiss skiing federation) for the seventh consecutive year. Pirelli’s commitment alongside FIS, through Infront Sports and Media, will continue for the championships to be held in Are, Sweden (in 2019) and Cortina, Italy (in 2021).

Posted by Richard Wilson on 12 May 2017

About the author

Richard Wilson

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richard.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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