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Harley Moves from Tructyre to Head UK Euromaster Group

Euromaster Group, which in the UK is comprised of ATS Euromaster (ATS) and Tructyre, announce that with effect from November 2022, Nick Harley, Managing Director of Tructyre, has been appointed Managing Director of Euromaster’s companies in the UK, reporting to Euromaster CEO Benoit Hube. Speaking of the appointment, Harley said; “ATS and Tructyre will continue to operate nationally as separate customer-facing brands.

New MD for Euromaster in the UK

“Business and commercial fleets requiring on-the-move, on-demand tyre services will be supported by our specialist mobile networks; Tructyre dedicated to trucks, trailers, buses and coaches and ATS to cars and vans.

“The ATS national service centre network will provide business fleets, operating cars and vans, and private owners with expert tyre and vehicle maintenance services.

ATS and Tructyre have strong positions in their respective markets, we will invest in both businesses to deliver industry-leading customer service and customer satisfaction.”

Vitor Silva, the current Managing Director of ATS, will take on the role of Chief Performance Officer for Euromaster Group and will be based in Clermont-Ferrand, France.


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