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Goodyear Launches Third Sustainability Survey

Goodyear Third Sustainability Survey

In 2022, the survey shows that awareness of sustainability is increasing among fleets, and investment in it is growing year-on-year.

Tyre Manufacturer’s Survey Uncovers Sustainability Trends in the Transportation Industry

Goodyear’s annual Sustainable Reality Survey on the sustainable reality of transport fleets is online. All European fleets are invited to participate for the third consecutive year. The survey helps Goodyear understand sustainability efforts across the industry and gives fleets the opportunity to share their successes and challenges on the road to becoming more sustainable.

Now in its third year, the survey has become a trusted source of data for the transport industry, bringing together detailed information about the future of logistics and transport.

Tyres and Mobility Solutions Play an Important Role

The survey sheds light on fleets’ approach to sustainability in various contexts. These include understanding the latest environmental regulations, formalising sustainability targets and measurements, or using new solutions and technologies. Many European fleets using the Goodyear Total Mobility offering have already experienced improved performance and support in their sustainability efforts. For example, the use of Goodyear’s FUELMAX ENDURANCE can contribute to a CO2 reduction of up to 2%, which for a fleet of 100 vehicles equates to a saving of around 40,000 litres of fuel per year.

Last year, 60% of fleets surveyed in Germany, Austria and Switzerland said that fuel-efficient tyres were part of their sustainability strategy.  In addition, a full 67% of fleets last year said they use telematics-based solutions to monitor and reduce fuel consumption.

Maciej Szymanski, Marketing Director Commercial Europe at Goodyear, comments: “We value the feedback from our customers that we have gained from this wide-ranging industry survey. Thanks to the conclusions we have received since the first survey in 2021, we are better prepared to respond to fleets’ challenges and help them improve their business results.”

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