Goodyear will become the new 2020 title partner of the formerly known Promoter’s Cup category of the FIA European Truck Racing Championship (ETRC). The category for ‘CHROME’ rated drivers, dedicated to upcoming talent, will be known as the Goodyear Cup and feature the same schedule which saw it become such a popular ‘race within a race’ when it was introduced in 2017.
FIA Appoint Goodyear as Title Partner
Goodyear has been an official partner of the FIA ETRC since 2016, supplying the Championship with its specially developed truck racing tyres, and has since helped to drive forward new technologies and new innovations in truck tyres of the future all in the ultra-competitive world of the FIA ETRC.
“After being the exclusive tyre supplier for the FIA European Truck Racing Championship, the Goodyear Cup is the highlight of our long-lasting partnership. Now, more than ever, it is important to provide solid opportunities to upcoming talent. We are proud to do so within one of the boldest series of motorsport,” says Maciej Szymanski – Director Marketing Europe for Commercial Business Unit at Goodyear.
“We are excited that Goodyear has extended its involvement in the Championship and will be the title partner of the Promoter’s Cup for this season. Goodyear has been onboard when ETRA first took over the promotion of the Championship and has since become a key partner sharing the same core values of top-class truck racing. The opening round of the 2020 FIA ETRC season took place in the Czech Republic in August and provided for some exciting racing within the CHROME category. Nearly half the drivers on the grid fighting for the podium in the Goodyear Cup and we’re looking forward to more exciting battles this season” commented Rolf Werner, ETRA Promotion.
The next race will take place from 17-18th October 2020 at the Hungaroring in Hungary.