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Falken Strengthens Football Sponsorships Across Europe

Falken Football Europe

Falken is continuing to highlight its commitment to elite European football and is partnering with clubs in Germany, England, Spain, Italy, France, The Netherlands, Poland as well as for the time first time in Sweden.

Falken’s European Communication Strategy Grows Further

The Pan-European football communication strategy is seeing a focus on the English, Spanish and German market. Since last season, Falken has been the Official Global Tyre Partner of the 18-time English Champions; Liverpool FC. This partnership is seeing the Falken brand with in-stadium presence on LED perimeter boards, dug out branding, the scenic Falken Players’ Bus Entrance at Anfield as well as many other engagement points such as campaigns on social media channels and hospitality packages.

In Germany, the Premium Partnership with FC Ingolstadt will go into its fourth consecutive season. The tyre manufacturer will be highly visible in static and LED boards at the AUDI Sportpark as well as enjoying hospitality packages and joint activations for PR and social media events.

In 2018, the traditional club of FC Schalke 04 will become a vital part of the sponsorship portfolio, where the company will be seen as the Official Tyre Partner of the club including LED perimeter advertising and static panels in the VELTINS Arena in Gelsenkirchen.

In Spain, the top club and recent UEFA Europa League / UEFA Super Cup Champions, Atletico Madrid, will be added to strengthen the brand in Spain and around the World.

“With our range of football commitment, we ensure eye-catching and efficient advertising not only in our relevant target groups, but also in our core markets”, Markus Bögner, Managing Director and COO at Falken Tyre Europe GmbH, comments on their commitment.

Philipp Hasenbein, Managing Director Lagardère Sports Germany und President of Football Europe at Lagardère Sports, further comments: “Football is clearly the number one sports across Europe. With its continued Pan-European brand communication, Falken is not only reaching millions of eyeballs across Europe following their passion every week, furthermore is engaging with fans in a unique way in each of the domestic markets.”

Overall, Falken is present in the following European clubs:

  • Germany: Official Tyre Partner of FC Schalke 04, Official Tyre Partner of FC Ingolstadt 04, Bayer 04 Leverkusen, Hamburger SV and TSG 1899 Hoffenheim
  • Italy: FC Bologna, FC Turin and Lazio Rome
  • Spain: Real Betis, Seville FC, Espanyol Barcelona, Atlético de Madrid
  • France: OSC Lille, AS St. Etienne and Girondins Bordeaux
  • Poland: Legia Warsaw and Wisła Kraków
  • The Netherlands: FC Utrecht and AZ Alkmaar
  • Great Britain: Liverpool FC
  • Sweden: Ostersunds FK

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