Episode 9 of CTB Tyre Talk features an in-depth interview with Richard Bezzant, Marketing Director for Truck & Bus Europe at Hankook Tire. Filmed on location at the Road Transport Expo in Stoneleigh, he discusses Hankook’s growth strategy in Europe, the major €500 million investment in their Hungarian TBR production plant, developing European service networks and Road Assist 24, sustainability efforts with A-rated tyres like the TL50, the market positioning of their secondary brand Laufenn, and dedicated EV bus tyre solutions.
Watch Episode #9 of CTB Tyre Talk Now
Ninth episode of CTB Tyre Talk is only a few clicks away over on YouTube
Chapters:
0:00 Introduction to Episode #9 of CTB Tyre Talks
0:47 Conversation with Richard Bezzant, Marketing Director of Truck & Bus Europe for Hankook
1:27 Hankook’s priorities and growth strategy in the European TBR market
3:02 Timeline and capacity details for the new €500m+ TBR plant in Hungary
4:34 Expanding dealer networks, service partners, and Road Assist 24 in Europe
6:00 Sustainability focus: CO2 reduction, use-phase efficiency, and retreadability
8:46 Portfolio strategy: Positioning secondary brand Laufenn alongside Hankook
10:26 Product highlights at RTX: Long-haul TL50, hybrid AL50/DL50, regional ranges, and EV bus tyres
12:33 Looking ahead to Euro Bus Expo and returning to IAA Transportation
13:45 Conclusion to Episode #9 of CTB Tyre Talks
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