Alliance is strengthening its presence in the Irish agricultural tyre market through its partnership with Kevin Burke Tyres (KBT), focusing on expanding its network of Agro Trailer manufacturers and dealers and supporting farmers and contractors across Ireland.
New Commercial Leadership
As part of the continued development of the Irish business, Cathal Murtagh has joined KBT as Commercial Director for Original Equipment (OE) and Alliance Aftersales. Murtagh brings more than 20 years of tyre industry experience, with a background in sales, customer relationships, and business development.
In his new role, Murtagh will lead the development of KBT’s OE business while supporting the expansion of the Alliance dealer network and identifying further opportunities in the agricultural tyre and aftersales markets.
“Alliance is committed to continuing to grow its presence in Ireland and to strengthening the support we provide to OE (Trailer Manufacturers), dealers, contractors and farmers across the country. Our partnership with KBT is an important part of this approach, combining Alliance’s tyre technology and product expertise with KBT’s knowledge of the Irish market and its established dealer network and aspiration to excel in OE segment,” Girish Kumar Patidar, Country Manager Ireland at Alliance.
“Cathal’s industry experience will further strengthen this partnership and support our work with dealers and OE customers across Ireland. Together with KBT, we want to make sure that farmers have access not only to the right tyre solutions, but also to the technical knowledge and aftersales support needed to make informed tyre choices for their operations. We look forward to building on the strong foundation established over recent years and continuing to develop the Alliance business in Ireland.”
“I look forward to working with the KBT team, our OE customers and the Alliance dealer network to build on the relationships already established across Ireland. My experience in the tyre industry has given me a strong understanding of the importance of technical knowledge, customer relationships and practical support, and I look forward to bringing this experience to the role,” Murtagh said.
Since becoming the official distributor for Alliance tyres in Ireland in October 2022, KBT has worked with Alliance to develop its presence across the Irish agricultural market, providing farmers and contractors with access to Alliance’s range of agricultural and off-road tyre solutions through its nationwide dealer network.
