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Bridgestone Looks to European Safety Standards for Its UK Winter Tyre Market

Bridgestone UK Winter Tyre Market
Gary Powell, Bridgestone’s Technical Manager, appears in our fifth Winter Tyre feature, discussing the challenges he thought drivers could face this winter in both the UK and Europe, as well as commenting upon which tyres would be the most suitable for the British winter.

How Europe Ushered in New Standards for the Winter Tyre Market

Starting off on the journey towards this winter, Powell explains that before 2012, all winter tyres were marked with a Mud and Snow (M+S) certification, based on the individual manufacturer’s statement that the tread pattern compound or structure provided su...

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