BestDrive Restarts with La Liga Santander
Continental‘s tyre shop network will have advertising presence on the LED boards around the pitch for the last 11 rounds of La Liga matches that will be decisive in deciding who will be lifting the La Liga title, qualifying for 2021’s European competitions and relegation. The advertising presence will help contribute to reaching the brand visibility and awareness objectives set by Continental in Spain where it has over 220 tyre shops.
Although football ground to a halt, BestDrive didn’t stop being at the side of those in need and during these months provided minimal services to guarantee the mobility and safety for transporters, health workers and all those involved in carrying out day-to-day operations
Gonzalo Giménez, Director General of ContiTrade commented, “During the last few months we have been delivering excellent services to drivers and for us the return of La Liga is huge news, representing one step closer to normality and without doubt that is another reason to celebrate. We are very content to able to support the best football once again and share with the fans the excitement of the remaining fixtures in what is promising to be an closely fought championship.”