New Deal for Exclusive Rights Starts March 2022
Apollo Tyres will stop direct sales of its Vredestein tyre categories to retailers effective 1st March and will actively support Amring in further building its market share of the Vredestein brand in Sweden and Finland.
Ulf Wahlström, CEO of Amring, welcomed the move, saying: “Vredestein is a trusted brand in Sweden and Finland, and we are proud to be entrusted to take the brand forward. We have highly sophisticated commercial and logistics structures, which will help to improve the availability of Vredestein products across this important territory. Our latest investment into improved cross-dock solutions will ensure more efficient deliveries of the products.”
The deal is just the latest for Apollo, as it continues to expand its growing portfolio of OEM supply agreements across Europe.
Paul Eidhof, Cluster Director North-West Europe, Apollo Tyres, said of the deal: “This new distribution deal with Amring is central to our strategy to strengthen our operational footprint across the Nordics. Our Vredestein tyres have proved very popular in the two countries, in part due to performance characteristics that are so well suited to the climate and road conditions, and this new relationship with Amring will allow the brand to fulfil its true potential there.”