S. José Pneus celebrated its 60th anniversary, bringing together partners, customers and industry stakeholders to mark six decades in tyre distribution and outline its future growth ambitions in the Iberian market. The event was attended by Prinx Chengshan, which reaffirmed its ongoing partnership with the company and its commitment to expanding the Fortune Tires brand across the region.
Strategic Partnership Driving Expansion
Founded in 1976, Prinx Chengshan has grown into a recognised global manufacturer of tyre solutions and was the first Chinese tyre company to be listed on the Hong Kong Stock Exchange. Its Fortune Tires brand, now available in more than 130 countries, is continuing to expand across Portugal and Spain, supported by S. José Pneus’ established market presence and distribution capabilities.
“S. José Pneus is not just a distributor; it is a trusted partner whose professionalism, values, and long-term vision closely align with ours,” said Matteo Elisei, Area Sales Manager at Prinx Europe. “We strongly believe in their ability to build brand value, strengthen customer relationships, and develop sustainable long-term projects in the region.”
The Fortune Tires portfolio covers a wide range of applications, including light commercial vehicles, trucks and buses. The brand focuses on delivering a balance of performance, durability and ongoing technological development to meet evolving market demands. With S. José Pneus acting as a key distribution partner, the brand is well positioned to strengthen its presence across the Iberian market and support broader European growth ambitions.
For S. José Pneus, the anniversary represents both a reflection on its history and a commitment to future development. Over the past 60 years, the company has built a reputation for reliability, strong customer relationships and long-term market growth. “Our partnership with Prinx Chengshan is built on mutual trust and shared values. Together, we are creating value for the market, investing in long-term projects, and delivering high-quality, innovative tyre solutions to our customers.”
As the company enters its next phase, S. José Pneus plans to continue strengthening strategic partnerships, expanding its product offering and reinforcing its position across the Iberian Peninsula. Its collaboration with Prinx Chengshan and the continued development of the Fortune Tires brand are expected to play a central role in shaping this growth, with a focus on innovation, sustainability and long-term success.
Image credit: PRINX Chengshan
