Galaxy has launched a new global campaign celebrating more than a century of performance and reliability in the off-highway tyre sector.
100+ Years Campaign
Announced in Amsterdam, the “100+ Years” campaign from Galaxy highlights the brand’s long-standing presence in construction, earthmoving and material handling tyre markets. The initiative reflects Galaxy’s focus on durability, strength and application-specific solutions developed over decades of industry experience.
Commenting on the occasion, Angelo Noronha, CEO, Yokohama-ATG, said, “It is a moment of immense pride for all of us at Galaxy as we celebrate over 100 years of excellence in the off-highway tyre segment. The campaign showcases the brand’s success over this period, deeply rooted in customer centricity. We are grateful to our global customers, partners and stakeholders for their trust and continued support throughout this journey as the brand marches ahead to the next century.”
Over the years, Galaxy has supplied tyres designed for specific off-highway applications across material handling, construction and earthmoving sectors. Product lines such as Hulk, Beefy Baby, HTSR, LDSR, Yardmaster Ultra, MFS 101 SDS and Port Max have been among the brand’s key ranges contributing to its global market presence.
As part of its growth strategy, Galaxy also plans to expand its portfolio in 2026 by entering the UTV and ATV tyre segments, extending its off-highway offering into new applications. The “100+ Years” campaign will run throughout 2026, reinforcing the brand’s focus on reliability, performance and continued innovation within the off-highway tyre market.
