Prometeon Tyre Group is supporting ForFarmers UK with a comprehensive PPK (price per kilometre) tyre contract. The agreement enhances efficiency, compliance, and sustainability for one of the UK’s leading animal feed manufacturers.
Partnership Strengthens Fleet Efficiency
Prometeon Tyre Group is a global leader in developing, producing, and marketing commercial, agricultural, and OTR tyres. The company has partnered with ForFarmers UK to supply and maintain tyres across its nationwide fleet of heavy goods vehicles.
Operating on a fixed PPK basis, the agreement covers ForFarmers’ varied fleet of bulk and bag delivery vehicles, which collectively travel around 16 million kilometres annually, delivering animal feed to farms throughout the UK.
Supporting the Future of British Farming
Part of the Dutch-owned ForFarmers N.V., ForFarmers UK runs eight compound feed mills across the country, including sites in Exeter, Portbury, Newcastle-under-Lyme, and Penrith.
As one of the UK’s largest feed businesses, ForFarmers plays a vital role in supplying complete feed solutions for ruminant, pig, and poultry farmers. Guided by its mission, “For the Future of Farming”, the company is dedicated to building a sustainable agricultural industry and supporting the long-term success of British farming.
Smooth Transition and High Service Standards
Naeve Brown, Business Improvement and Indirect Procurement Director at ForFarmers UK, praised the seamless transition to Prometeon, “The appointment of Prometeon has gone extremely smoothly. Their team visited each of our sites alongside the service providers to ensure a proper setup and strong support for our teams. We’ve received very positive feedback on service levels, which was a key priority for us.”
Efficiency Gains Through Optimised Tyre Selection
ForFarmers’ fleet delivers directly to farms. So they require tyres capable of handling both long-distance road transport and the rugged terrain of farms.
“It’s vital we have the right tyres on the right vehicles for the right jobs,” Brown added. “Prometeon’s expertise has already helped identify where more efficient tyres could be used, leading to measurable efficiency improvements.”
Improved Compliance and Real-Time Visibility
Prometeon’s tyre management portal has brought significant benefits in compliance and transparency. The system offers real-time monitoring of tyre health, inspections, and maintenance.
“The portal has been a real step forward,” said Brown. “We now have clear inspection reports and action lists, making compliance much easier to manage. The dashboard is user-friendly, giving our transport managers quick access to the data they need.”
Sustainability and Long-Term Value
The return to a PPK contract also aligns with ForFarmers’ sustainability goals.
“With PPK, both companies share a focus on extending tyre life through proactive management and repairs, reducing waste and improving cost-efficiency,” Brown explained.
Shared Commitment to Progress
Wayne Bell, National Fleet Account Manager at Prometeon Tyre Group, commented, “We’re delighted to partner with ForFarmers and proud to support such a vital business within the agricultural sector. Given the size and complexity of their fleet, ensuring a smooth transition was essential, and our team delivered. We look forward to working closely with ForFarmers to keep their vehicles operating safely, efficiently, and sustainably.”
