At Agritechnica 2017, Trelleborg and Valtra unveiled their joint project to offer personalised tyres to customers through the addition of Trelleborg’s YourTire service within the Valtra Unlimited Configurator. Customers are now able to personalise their Trelleborg tractor tyres when they configure their Valtra tractor, adding their own name or the Valtra logo to the tyre sidewall.
Trelleborg and Valtra Partner with YourTire to Elevate Personalization
Mikko Lehikoinen, Marketing Director at Valtra commented: “Valtra strongly believes in unlimited personalisation for customers as being a key industry differentiator and source of added value for customers; every Valtra tractor is built to fulfill the needs of an individual customer. In this context we are delighted to welcome Trelleborg YourTire to the Unlimited world of Valtra”.
At Agritechnica, a Valtra S394 tractor personalised with the Valtra logo on its Trelleborg tyres took center stage at the Valtra stand, Hall 20 booth A26c.
Paolo Pompei, President at Trelleborg Wheel Systems, explained: “We are delighted that Valtra have chosen to add YourTire to the Unlimited Configurator to take personalisation further, allowing customers to add a personal touch to their tyres to make them and the work they do more recognisable.”
Paolo Pompei added, “We believe that our partnership with Valtra is a perfect fit as Valtra have been pioneers of personalisation within the tractor industry. Together we take personalisation to the next level, providing customers with a unique solution”.