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Part 2: CAM Banking on Investments in Account Management and Continuous Development as fitter-force Looks to Leap Forward in 2021

CAM Account Management 2021
Part 2 of our interview with Steve Daly saw us turn our attention to CAM‘s strategy during lockdown with fitter-force and their prospects for 2021.

The Future of fitter-force Forums and Account Management Investment

Forums had previously been a crucial facet of how CAM gained customer feedback and how they looked at assessing how to improve their products and service offerings. These face-to-face sessions were forums where dealer customers gave their time to come together and discuss the issues and successes they were having. Steve Daly explained, though, that with current social dis...

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