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New Identity Unveiled for Yokohama OTR and Alliance Tire Group combined Entity – ‘Yokohama Off-Highway Tires’

Yokohama OTR Alliance Tire Group combined

The Yokohama Rubber Co., Ltd., announced in October 2020 that it will consolidate its various offhighway businesses into one single entity – Yokohama Off-Highway Tires (YOHT). This includes Yokohama’s off-the-road (OTR) tyre businesses across the globe and Alliance Tire Group (ATG) with its renowned tyre brands Alliance, Galaxy and Primex, which Yokohama bought four years ago.  

Yokohama and Alliance Merge in ‘Yokohama Off-Highway Tires’ Venture 

YOHT released a new corporate identity and a new corporate logo, that draws on the 100 year plus legacy...

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