Mitas announced its participation as Main Sponsor of the 71st World Ploughing Championship in Osijek-Baranja County, Croatia, taking place from 3 to 6 September.
Returning to Support International Events
After a highly successful presence at the 2025 championship in the Czech Republic, Mitas is returning to support one of the most popular international events dedicated to agricultural excellence and farming tradition.
Organised under the World Ploughing Organisation (WPO), the event will bring together competitors, farmers, agricultural professionals and enthusiasts from over 30 countries, celebrating precision, expertise and dedication to the land, values that align with Mitas’s long-standing commitment to supporting farmers globally.
“Ploughing is one of the oldest agricultural skills, yet it remains a powerful symbol of everything that makes farming extraordinary: precision, experience and dedication to the land. That is why the World Ploughing Championship feels so close to the Mitas spirit. It brings together people who share a genuine passion for agriculture and a constant drive to do things better,” said Roberta D’Agnano, Global Brand Director, Mitas at Yokohama TWS. ” We are proud to return as Main Sponsor, supporting these passionate teams and showcasing solutions that help farmers tackle today’s challenges with confidence.”
As Main Sponsor, Mitas will have a special presence throughout the event, engaging directly with farmers, dealers, partners and industry stakeholders. At Mitas’ stand, visitors will be able to discover the brand’s latest solutions, talk with experts and learn more about its agricultural tyre portfolio. Mitas will also showcase its GRANTERRA tyre designed for high-horsepower tractors and AGRITERRA ULTRA, a radial tyre for agricultural transport applications.
Mitas will also sponsor the Croatian national ploughing team, supporting local talent as they compete on home soil against some of the world’s most skilled ploughmen and ploughwomen.
