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Michelin Training Course for Tyre Spot

Michelin Tyre Spot
Tyre Spot staff reap benefits of Michelin course that supports three-month promotional campaign

Michelin trains Tyre Spot staff and the results are stunning

Tyre Spot, the North East-based tyre wholesaler and retailer, has put 30 of its staff through a bespoke Michelin training course centred on the manufacturer’s sustainability principles and CrossClimate family of products, resulting in skyrocketing sales of the all season tyre.

Delivered by Michelin’s technical experts at Tyre Spot’s headquarters, the course focused on the innovative treadwear technologies that account for the tyre...

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