Michelin Auto Professional (MAP) UK dealers have been told improving the overall experience of their customers is more important than ever, in an increasingly competitive marketplace.
Annual Michelin Auto Professional Conference
Business owners and senior managers from 16 independent dealer groups attended the annual MAP conference in Chichester, for a briefing on a new package of benefits being rolled out to members of Michelin’s advocate dealer programme.
The meeting centred on improving customer experience all the way through from the initial point of contact. Attendees were told a...
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