BKT Tires Joins the Metaverse


BKT Land is the latest technological innovation from BKT - a virtual reality in which users can live, interact and deepen their tyre knowledge through avatar technology.

BKT Tires Looks to Share a Virtual Reality 

Available to everyone, BKT Land offers users three show rooms containing all tyre lines of the Agricultural, OTR and Industrial segments. Every showroom displays over 50 products and 3D exploration, technical data sheets and other audiovisual material.

There are also four thematic areas in the form of stands, entitled Sponsorships, Network, Fans and Events. 

Sponsorship relates to BKT's patronage of various sports; the Events area takes users through BKT's yearly events calendar; the Network area has the newly-formed BKT Network; and the Fans area offers virtual challenges and other user-created content.

BKT explains that BKT Land will continue to expand as the four thematic environments will launch part by part as users experience them before reaching the next 'level'. The immersive experience is best experienced through desktops, as the audience, operators and followers can dive into this new futuristic development from BKT.

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.

Email: adrian.stuart@retreadingbusiness.com

Phone: (44) 1270 668 718


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