Conferences Essential Part of Full Return for Industry
The next step for YOHT is to get back to grips with trade fairs- undoubtedly one of the best ways to connect with customers. Trade fairs are a great way to capture the mood of the customers and get a sense of the pressing issues. Equally, relevant is the fact that it's a great chance for manufacturers to demonstrate their innovations and explain to customers what changes they've made to benefit the consumer. It goes without saying that the cancellation of Agritechnica was noteworthy when it was announced. However, as YOHT explains, the calendar is fast filling up with confirmed events which look set to ensure 2022 will be a packed year for fairs. “We will be present at Agrosalon (Moscow, Russia), Interforst (Munich, Germany) and Eima (Bologna, Italy),” the company confirmed.
For the delayed but confirmed LAMMA which is due to held May 4th to 5th 2022, YOHT plans to provide tyre support and technical advice with the help of its exclusive Alliance brand partner, Kirkby Tyres with the distributor’s stand due to be located in Hall 9. By providing support and advice, YOHT can better give better added value to its customers. Ole Baek, Head of Northern Europe & France at YOHT, stresses the importance of conferences and LAMMA in particular: “We feel it is the right time to support farmers and the agricultural industry in the UK as a whole and to make this support visible through our presence at LAMMA. Farmers are indispensable to ensure the supply of safe wholesome food, renewable energy and raw material for various industrial uses and we want to highlight our recognition for the enormous amount of work that farmers all over the country do day after day.
Looking to 2022, the trajectory for YOHT is clear, structured and continuous. With an established range of non-VF and VF tyres, YOHT sees its range as suiting all applications and budgets with the Alliance 372 VF, Alliance 389 VF, Agri Star II and Galaxy agricultural tyres leading the way for the manufacturer. With its technical capacities and the increasing adoption of VF technology, YOHT’s strategy is “to become the market leader in the UK and Ireland for agricultural tyres and other segments”. This will be achieved via three distinct areas. YOHT will focus on extending its product range, looking to new marketing methods, and working with its distribution partners, OE partners and aftermarket customers.
With two years of disruption, YOHT is excited about the future with the manufacturer still experiencing strong consumer demand. With a more physical presence in the market and a new factory under development, it seems patently clear that YOHT is actively working towards its strategy to be a dominant force within the sector.