Goodyear Unveils Innovative ‘Last-Mile’ Tyres for Delivery Fleets in Preparation for Emerging Industry Trends


Goodyear has recently showcased its first electric vehicle-ready New Endurance RSA ULT tyre and its sustainability-supporting Fuel Max RSA ULT tyre at the Technology & Maintenance Council Annual Meeting in Orlando, Florida and the Work Truck Week summit in Indianapolis.

Goodyear Looking to Keep up with Growing Demand Last-Mile Delivery Trends

With the fuel-efficient Fuel Max RSA and the “Electric Drive Ready” Endurance RSA ULT – Goodyear's first tyre equipped for the higher load capacity of electric commercial vehiclesGoodyear is aiming to meet growing demand trends within the last-mile delivery segment driven by e-commerce, as well as fleets’ cost-savings and sustainability goals.

“As electrification shapes the future of the trucking industry and the last-mile delivery market accelerates at a rapid pace, we’re relentlessly innovating as we develop new tyres to help fleets meet evolving expectations,” explained Jessica Julian, product marketing manager at The Goodyear Tire & Rubber Company. “The launch of the fuel-saving Fuel Max RSA and EV-ready Endurance RSA underscores Goodyear’s commitment to offering specialised tyres for every application so companies can find the right solution for their fleets.”

RSA ULT First Goodyear Commercial Tyre with “Electric Drive Ready” Status

Compatible with EV and gas- or diesel-powered work vehicles, the Endurance RSA ULT is Goodyear’s 17.5-inch all-position tyre for last-mile delivery vehicles, pickup trucks and light trucks. The Endurance RSA ULT is equipped to handle the higher load capacities of EVs and is the first commercial tyre stamped with Goodyear’s “Electric Drive Ready” designation or badge.

The Endurance RSA ULT has advanced technologies to deliver durability, traction and high mileage. Its features include IntelliMax Rib Technology that stiffens the tyre tread, resulting in longer tread life for more deliveries and new tread geometry applied to the bottom of the grooves to help reduce stress and casing damage. Additionally, the tyre has a deep, open zig-zag tread pattern with stone-penetration protectors, which help enhance traction and resist stone retention on urban streets.

The tyre's aggressive tread design with mud and snow (M+S) and three-peak mountain snowflake (3PMSF) designations help improve the driving performance over winter. Its casing also provides toughness and durability from curbing for maximum retread-ability Goodyear’s Endurance RSA 17.5-inch ULT will be available in the second quarter of 2022, with additional sizes added from mid-2022

For the Fuel Max RSA ULT, the 19.5-inch regional pickup and delivery-combination commercial tyre offer balancing traction, fuel efficiency and mileage, with features including Goodyear’s Fuel Max Technology, a tread compound that offers low rolling resistance for better fuel efficiency. Like the Endurance tyre, the tyre also has M+S and 3PMSF designations for all-season traction and enhanced casing that provides durability and maximised retreadability possibility.

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.


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