Sustainability Survey from Goodyear

Goodyear Sustainability Survey

Goodyear launches The Sustainable Reality Survey 2022 as a follow-up from the success in its first year.

Goodyear Looks at Sustainability

Goodyear has announced the second year of its Sustainable Reality Survey, building on the results of last year. The annual survey asks those working in the transportation industry across Europe about the realities of working towards more sustainable transportation.

More than 1000 fleets contributed to the results of last year’s survey, and this year is the first opportunity to identify trends and discover if perspectives have changed. Last year’s findings were a fascinating insight into the industry’s response to sustainability, and this year's survey will build on those results.

The 2021 survey demonstrated how many fleets are contributing to lowering their carbon footprint with clear corporate social responsibility strategies and goals. The survey found that three out of four truck fleets recognised carbon footprint as an important issue, and 70 per cent of larger fleets have defined clear green goals to work towards.

As inflation hits and the market has seen an upwards trend in the price of raw materials and energy companies have felt the full force of these economic conditions, and the survey will aim to identify the impact that these shifts have had on sustainability goals.

The 2021 survey results showed how proactive fleet operators are in building a more sustainable future. With greater economic headwinds in 2022, it will be fascinating to see how our industry is meeting the challenge.

You can click here to participate in the 2022 Sustainable Reality Survey. For each survey response, Goodyear will plant a tree with the support of Tree-Nation.

About the author

Ewan has been editor of Retreading Business since 2006 and of Tyre & Rubber Recycling since the magazine was founded. During this period he has become an expert on the global tyre recycling sector. He has many years' experience as an automotive journalist including a period at Tyres & Accessories.

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