Yokohama Off-Highway Tires Opts for Andrew Musgrave as New Country Manager for UK & Ireland


Andrew Musgrave has been confirmed as Yokohama Off-Highway Tires’ (YOHT) UK & Ireland Country Manager. The role includes leading YOHT’s UK & Irish aftermarket businesses for the Alliance & Galaxy brands.

Musgrave Ready to Tackle Role Head-on

Having gained substantial experience in radial tyre sales via various channels, Musgrave is ready to use his skillset at YOHT. He commented, “I am very proud to join Yokohama Off-Highway Tires as Country Manager for the UK and Ireland, especially at such an exciting time, following the completion of our integration this January.”

With the combination of Alliance, Galaxy, Primex and Yokohama products all under the YOHT umbrella, Musgrave believes the substantial range of off-highway tyres gives the manufacturer a strong advantage. He adds, “We are a well-known player in the UK market, and I look forward to successfully managing, nurturing and strengthening the partnerships we have already forged in agricultural, construction and industrial segments. I am looking forward to further getting involved and driving the business in the UK and Ireland for both existing and new customers.”

Musgrave’s boss, Ole Baek, Regional Head of Northern Europe & France for YOHT, said, “We are happy to welcome Andrew to the YOHT team. We are sure that he will add real value to our activities and presence in the UK and Ireland. As we are continually investing in R&D and the development of cutting-edge products such as the Agri Star II, for example, we also need the right people to support our customers and end-users.”

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.


Phone: (44) 1270 668 718


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