Michelin Puts Sustainable Mobility at Heart of The Tire Cologne

Michelin at The Tire Cologne 2018

For this year’s The Tire Cologne trade fair, Michelin will be exhibiting its latest tyre innovations, as well as its sustainable mobility solutions, from 24-26th May in Hall 7.1, Stand C-020/C-028.

Michelin Looking Forward to Showcasing Tyres and Mobility Solutions for Long-Awaited The Tire Cologne

For three days in May, Cologne will play host for industry insiders and market partners ready to present their solutions to a specialist audience. For Michelin, the event will be a great medium to convey why tyre manufacturers are increasingly investing in technologies and concepts for sustainable diversity. “Our tyres not only stand for maximum safety when driving, as well as optimal driving comfort, but also for carefully maintaining scarce resources,” argues Anish K. Taneja, CEO of Michelin for Northern Europe.

As well as liaising with attendees to The Tire Cologne, Michelin will also present its most recent solutions at its stand.

Concluding on why Michelin is so enthusiastic about the return of The Tire Cologne, Taneja said, “The organisers of The Tire Cologne are aiming to provide an important impetus for the tyre and wheel industry going forward. Our goal for the fair goes even further. We want to show products and solutions that are already available today - and will make the difference in the mobility of tomorrow: be it in terms of sustainability, efficiency or durability."

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.

Email: adrian.stuart@retreadingbusiness.com

Phone: (44) 1270 668 718


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