Michelin Puts Sustainable Mobility at Heart of The Tire Cologne

For this year’s The Tire Cologne trade fair, Michelin will be exhibiting its latest tyre innovations, as well as its sustainable mobility solutions, from 24-26th May in Hall 7.1, Stand C-020/C-028.

Michelin Looking Forward to Showcasing Tyres and Mobility Solutions for Long-Awaited The Tire Cologne

For three days in May, Cologne will play host for industry insiders and market partners ready to present their solutions to a specialist audience. For Michelin, the event will be a great medium to convey why tyre manufacturers are increasingly investing in technologies and concepts for sustainable diversity. “Our tyres not only stand for maximum safety when driving, as well as optimal driving comfort, but also for carefully maintaining scarce resources,” argues Anish K. Taneja, CEO of Michelin for Northern Europe.

As well as liaising with attendees to The Tire Cologne, Michelin will also present its most recent solutions at its stand.

Concluding on why Michelin is so enthusiastic about the return of The Tire Cologne, Taneja said, “The organisers of The Tire Cologne are aiming to provide an important impetus for the tyre and wheel industry going forward. Our goal for the fair goes even further. We want to show products and solutions that are already available today - and will make the difference in the mobility of tomorrow: be it in terms of sustainability, efficiency or durability."