Bridgestone’s strategy very much sums up its seamless transition into a competitive, tight sector. Rival agricultural manufacturers cut their teeth by establishing their brand identity over the decades through generations of different farmers– often of the same family - making decisions based on proven results. Bridgestone is in no two minds about its goal in the sector – to become the leading agricultural tyre solution manufacturer. Not only has Bridgestone jumped into the deep end by aiming to develop sustainable solutions for the sector, but it has also researched and developed tyres that fulfil key technological trends such as the rise and increasing prominence of VF (Very High Flexion) tyres.
While it’s good to maintain a conservative approach to the evolving situation that is Covid-19, Lamb can confirm that the market is increasing in confidence and sales are continuing to improve. Noting that original equipment manufacturers and replacement sales have both increased, the market is in Lamb’s words “in a good mood”. This is even if we’re expecting slight knock-on effects with the Common Agricultural Policy (CAP) reduction and potential collateral damage once the UK Government Grant Schemes plays out. As there are competitive financial packages and a solid second-hand tractor market, this has resulted in tractors maintaining a high trade-in value and therefore ensuring that their value doesn’t depreciate rapidly. It’s evident that metal is helping the market stay valuable and respectable.
Although young to the sector, Bridgestone’s knack for versatile tyres in the VT and VX tractor tyre range has helped the company grow roots in the sector. The VX tractor tyre is a multi-purpose tyre, which is a valuable tendency in the sector, with the wide lugs acting as self-cleaning agents while on the job. Its wear-resistant compound and high traction capability offer cost savings for farmers, coupled with a healthy increase in field productivity. These qualities make for a better long-term investment for farmers.
Bridgestone’s original tyre offer for the agricultural sector, the VF Tractor features a wide tread and a large lug edge surface, coupled with a special VF bead construction, which helps avoid excessive soil compaction. Soil compaction is a top demand for farmers looking to keep the soil supple and fertile. The bead construction allows for stronger flexion, helping to ensure the tyre operates at the lowest pressure capacity possible.
These two tyres have helped put Bridgestone on the map, and Lamb explained that “there are no new product launches planned for 2022,” although the manufacturer already has plans afoot for a number of new products and sizes in 2023 and 2024.