Jaime Rodríguez Chosen as Head of Agricultural Segment of Continental Specialty Tires


Jaime Rodríguez Puentes has started his new role as head of the agricultural segment as of April 1, 2022. Rodríguez comes equipped with on-the-ground experience, having worked for the past six years in sales for Continental Specialty Tires and ten years for the tyre manufacturer in Spain.

Rodríguez Ready to Take Role in Ever-Expanding Agricultural Sector

Rodríguez said of the new position, “This new responsibility is a challenge and I am ready to face it with the greatest enthusiasm. Continental is a company that, for decades, has added value to the sector with a focus on excellence. The agricultural segment is transforming and at Continental, we want to help lead this movement.”

This addition to the team reinforces even further Continental Specialty Tires’s strategy in a segment that has been experiencing extraordinary growth since the manufacturer redoubled its efforts in the agricultural segment from 2017 with the opening of its Lousado, Portugal base where its radial agricultural tyres are produced.

David Alonso Sales and Marketing Director of CST business unit, Continental Tires welcomed Rodríguez saying, “Today’s announcement is very relevant for our customers, our team and our sector. Jaime is a great professional and is committed to the Continental model. We are very proud that a Company like Continental attracts great professionals who want to continue growing in their careers with us. I would also like to thank Alvaro for his work during these early years at Continental Specialty Tires and the excellent results we have achieved to date. I wish him every success in his new position.”

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.

Email: adrian.stuart@retreadingbusiness.com

Phone: (44) 1270 668 718


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