Continental Ready to Attend The Tire Cologne, Complete with an Interactive Stand


Getting back into action at The Tire Cologne, Continental will be ready to meet guests at its stand, situated in Hall 8, Stand D-041/E-041, between 24-26th May.

Continental Stand Offers Relaxed Atmosphere with Thematic Areas Reflecting Current Development within Tyre Sector

Continental will have 280 square-metre stand that is reminiscent of a street café atmosphere, with the company welcoming visitors to the first Tire Cologne since the cancellation in 2020 due to Covid-19. The stand, divided into "Safe", "Sustainable" and "Connect" sections, will reflect the current developments in the tyre and mobility sectors.

Frank Jung, Head of Continental’s Tire Replacement Business for Germany, commented,"We will be presenting our current products and services across these three subject areas.”

For example, Jung explained that Continental has divided the 'Sustainable' area between car and truck tyres, adding that its “Conti.Re-Tex technology and the retreading of truck tyres serve as important examples of sustainability in action.” Likewise, the 'Connect' area will be represented by Continental’s digital services, including ContiConnect, which supports fleet operations.

Concluding, Jung said, “Because of the exchange and networking possibilites at the trade fair, it is clear to us that The Tire Cologne will continue to be an important platform for dialogue and an industry meeting point for us in the future.

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.


Phone: (44) 1270 668 718


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