Farming Simulator 22 is shaping up to be the biggest yet, with Apollo Tyres joining the game as an official partner. For the 25 million who are hooked on the franchise, they can now choose Vredestein tyres for the very first time.
Apollo Looks to Raise Awareness Amongst Aspiring Farmers and Supplier Businesses of Its Range of Agricultural Tyres
Joining up with GIANTS Software, Apollo Tyres worked closely to ensure the featured Vredestein tyres – for tractors, trailers, implements, loaders and harvest machinery – were all represented on Farming Simulator 22 with the highest possible accuracy. The process involved sharing large volumes of 2D and 3D data that showed the unique physical characteristics of each product.
Robbert Holtkamp, Apollo Marketing Communications OHT Europe, commented: “This collaboration with GIANTS Software is a great way to engage with the global online gaming community, including many younger people who might not already be aware of the Vredestein brand. Simulation is becoming increasingly important to Apollo Tyres, helping us design and test new Vredestein products and bring them to market more rapidly. It’s exciting to know that through Farming Simulator 22 we can now explore new digital environments, helping millions of gaming farmers and contractors optimise their yield in the most efficient and fun way.”