Tomohiko Masuta, New Managing Director of Falken and Sumitomo Rubber Europe

Tomohiko Masuta, new Managing Director of Falken Tyre Europe

Tomohiko Masuta has been appointed as the new Managing Director of Falken Tyre Europe GmbH and Sumitomo Rubber Europe GmbH. 

Falken and Sumitomo Rubber Europe Introduce new Managing Director 

Masuta joined Sumitomo Rubber Industries in 1985, in the Product Development department. In the 1990s, he moved into the Original Equipment (OE) area of the company before joining Dunlop to support brand development in Europe. In 2015, he was appointed Managing Director of the OE Tires division of Sumitomo Rubber Industries (SRI). Prior to entering his new role, Masuta served as General Manager of the Automotive Systems division. 

In his position as Managing Director, Masuta will oversee the SRI group companies in the EMEA region and Falken's activity in Europe, as well as drive the growth of OE clients in the region. 

"I am very proud to have contributed to the success of the company as a leading OE supplier to Japanese manufacturers, and I am excited to lead this project as we strive to grow our European OE customers," Masuta said. “My personal motto is simple: make the customer happy. Together with the excellent team around me, we will be able to provide the best products and services to ensure our customers are fully satisfied, which translates into more premium vehicles fitted out of the factory with our tyres and with consistent long-term benefits for the business." 

“As a passionate car enthusiast and a big fan of motorsports, my dream was to join a company that supplies the automotive industry with a history in racing. I have found and built my perfect career within SRI and its extensive family of brands,” added the new Managing Director of Falken Tyre Europe GmbH and Sumitomo Rubber Europe GmbH.

About the author

Charlotte Nahon is the Communications and Digital Executive for Commercial Tyre Business. Since 2018, Charlotte has been in the Digital and Communications sector, working in Canada as well as Spain. Her degree is in Communication Studies from the University of Ottawa, and ever since graduating she has been writing for multiple sectors including automotive, energy, education, pharmaceuticals and more. 


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