Held in Beijing in May 27th – 29th, 2021, China International Mining Expo (CIME) is a leading mining expo in China and one of the most representative and influential mining expos in the world. During the exhibition, MAXAM Tire presented its top products to an international audience.
MAXAM Tire Takes the Stage at CIME
CIME has gathered over 3,000 exhibitors from more than 40 countries and regions including China, Germany, USA, Russia, Australia, South Africa, Brazil, Chile, Sweden, Finland etc. since its foundation in 2012. Sailun Group’s specialty tyre brand MAXAM showcased its top-quality mining tyres at the trade fair, drawing the attention of industry leaders, dealers, end users, media, and other exhibitors.
The mining industry plays a vital role in driving global economic recovery and development, as well as serving a key engine for economic growth in many countries. Since its establishment, the China International Mining Expo in Beijing has been providing a platform for technical exchanges as well as advancing economic and trade cooperation among mining companies. Known as China’s top mining expo, it has developed into an influential expo that focuses on emerging trends in the global mining industry.
Sailun Group is committed to R&D and technological advancement, as the company seeks to provide safer and more wear-resistant solutions to users across the world. In the past years, MAXAM Tire has established a global R&D, production, sales, and services network, paving the way for quality performance and efficient services to global customers. The MAXAM brand has also gained widespread attention and recognition in the industry.
MAXAM displayed its top products at the expo, including special tyres used by Caterpillar and XCMG. Sailun Group’s Eco-Rubber Cloud online industrial platform for the rubber and tyre industry was also showcased at the expo. The platform can realise the interconnection of data among companies, upstream and downstream supply chain partners across various sectors. It has also established a supply chain mechanism and data lake to implement global optimisation of resources and empower partners, achieving major cost efficiency.
Also, the platform focused on the demonstration of the smart TIMP special tyre system, which features real-time monitoring of data and provides early warning alerts such as tyre temperature, air pressure in tyres and mileage. The system facilitates digital tyre management and data analysis to prolong tyre life and cut costs, while providing support for global mining companies to pursue digital transformation.
MAXAM received a boost in brand awareness with a strong product lineup and showcase of its latest technological achievements at the expo. Through networking with OE clients and the Group’s customers around the world, the company has expanded its sales channels and set sights on increasing its market share.