Michelin Names New Managing Director for UK & Ireland


John Howe will take on the role of Michelin Managing Director for the UK & Ireland from 2022. Howe will also hold the role of B2C Sales Director, with responsibility for the company’s car, motorcycle and bicycle markets.

Howe Offers 25 Years of Experience for New Role

Howe has a varied CV coming to this job. Starting at the warehouse of Solideal UK, he also worked for Camoplast, Camso, before finally arriving at Michelin in 2018.

His job roles include being a warehouse operative and mobile service technician before becoming an Area Sales Manager and later General Manager for Solideal International. During seven years at Camso, between 2013 and 2020, Howe progressed from Commercial Director to UK Managing Director, and finally Original Equipment Aftermarket Director for the EMEA region.

Since February 2020, he has worked directly within Michelin, spending his first 18 months as Global Program Manager within the agriculture, construction and materials handling markets. He has also been Global Business Development & Corporate Account Manager for these same three sectors, heading a team responsible for Michelin’s largest international accounts.

Commenting on his new role, Howe says: “I’m excited about the opportunity to evolve the business here in the UK & Ireland, whilst also respecting the legacy of Michelin. The market is getting more dynamic all the time, and I want to ensure Michelin remains a true pioneer – with, around and beyond tyres.”

Howe will be based in Stoke-on-Trent and will replace Chris Smith as Managing Director, who recently moved to Michelin’s international headquarters in Clermont-Ferrand, France, to take over the role of Global Marketing Director for long-distance transportation.

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.

Email: adrian.stuart@retreadingbusiness.com

Phone: (44) 1270 668 718


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