Part 2 of our mini-feature continues looking into the growing trend of tyre manufacturers having their products used in the latest release of the popular Farming Simulator video games series, developed produced and published by GIANTS Software. This time out the thoughts of Michelin and its Head of Global Marketing and Communication –Brand Licensing, Mike Lawton were gathered.
Lawton: “Michelin is a Huge Brand that Needs to be Represented for Credibility of the Game”
Michelin’s Head of Global Marketing and Communications – Brand Licensing, Mike Lawton kicked things off by explainin...
Lawton: “Michelin is a Huge Brand that Needs to be Represented for Credibility of the Game”
Michelin’s Head of Global Marketing and Communications – Brand Licensing, Mike Lawton kicked things off by explainin...
