BKT Tires Partners with Seven Leading Teams in Upcoming T20 League

BKT Sponsors T20 League in India

BKT Tires has announced its collaboration with Mumbai Indians, Chennai Super Kings, Rajasthan Royals, Delhi Capitals, Punjab Kings & Kolkata Knight Riders yet again and forges new partnership with Royal Challengers Bangalore for the T-20 Season 2021. 

BKT Supports the 2021 T20 League  

Balkrishna Industries Ltd. (BKT Tires), the Indian multinational group and global player in the Off-Highway tyre market has just announced that it will be sponsoring seven teams in the upcoming cricket league for Season 2021. BKT Tires will be the Official Tyre Partner for Mumbai Indians, Chennai Super Kings, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders, Punjab Kings and Rajasthan Royals in the forthcoming T-20 League. The off-highway tyre manufacturer welcomes back one of the biggest sporting phenomena to India. The conglomerate is known to be an important force steering all major sporting events in the world and cricket is no different. The Season marks BKT’s first collaboration with Royal Challengers Bangalore, and the second consecutive partnership with the remaining six teams, following Season 2020. 

BKT Tires has been actively championing the game of cricket on a huge scale even on a global level. The firm recently upgraded its association with KFC Big Bash League (BBL) in 2020 from a League Supplier to a League Partner. It has now been associated with the biggest cricketing event in Australia for three consecutive years and continues to promote its passion for sports in the Australian continent through this partnership.  

The company has also been instrumental in encouraging diverse Indian sports such as Kabaddi. It has previously partnered with as many as eight out of twelve teams of the country’s leading Kabaddi League for its 2019 edition and has also collaborated with the Tamil Nadu Premier League. 

“We are elated to be a part of this huge cricketing event that is known to bind our entire nation, for yet another season, after key-collaborations with the biggest global leagues. At BKT, we believe deeply in the values that are inspired by the game of cricket such as leadership, generosity of spirit, resilience, and hard-work, and are glad to contribute to the league’s infectious energy. As the premium league returns this year to India, we are sure that this will be a time of growing greatly together, as we all unite to celebrate one of the most popular sporting events of our times.” Mr. Rajiv Poddar, Joint Managing Director of Balkrishna Industries, states. 

All sport events are selected based on a precise strategy aiming at greater user proximity and increased brand awareness, assisted by RISE Worldwide, which is the exclusive sports consulting agency for BKT in India.

About the author

Charlotte Nahon is the Communications and Digital Executive for Commercial Tyre Business. Since 2018, Charlotte has been in the Digital and Communications sector, working in Canada as well as Spain. Her degree is in Communication Studies from the University of Ottawa, and ever since graduating she has been writing for multiple sectors including automotive, energy, education, pharmaceuticals and more. 

Email: charlotte.nahon@retreadingbusiness.com

Phone: (44) 1270 668 718

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