Maxi Haulage Ltd Signs Three-Year Partnership with Goodyear Total Mobility


Goodyear has announced a three-year partnership with Maxi Haulage Ltd. As part of this deal, Maxi Haulage Ltd will be supplied with tyres from the KMAX GEN-2 range, and be supported by TruckForce, under the Goodyear Total Mobility offering.

Maxi Haulage Opt for Goodyear Total Mobility

Maxi Haulage is a leading provider of haulage, distribution and logistics services throughout the UK and Ireland, with over 45 years’ experience. Of the 160 trucks and nearly 700 trailers that it operates, 157 tractors and 672 trailers will be fitted with the Goodyear KMAX GEN-2 tyre range. These steer and drive tyres deliver premium mileage, enabling regional fleets, such as Maxi Haulage, to optimise tyre life and overcome challenging road conditions.

This range also benefits from low rolling resistance and optimised treadwear performance, both of which help to improve fuel efficiency. The KMAX-GEN 2 tyre range has 25% better all-weather capability, 15% more damage resistance and 5% higher fuel efficiency than its predecessor, all whilst maintaining its high mileage performance.

An additional benefit is that the tyres include radio frequency identification (RFID). An RFID tag is embedded inside the tyre to allow for simple identification and connectivity to tyre management and tracking systems. This increases efficient tyre management, whilst helping to prevent tyre theft.

To improve tyre recyclability, Maxi Haulage Ltd will also be using Goodyear Next Tread technology. This innovative retreading solution means that old tyres can be retreaded using the Goodyear MoldCure process, and returned as a new Next Tread product. Fleets are aware of their tyre’s whole life history, helping them to get the most from the fleet’s tyres and also to reduce their CO2 emissions per km. 

Andy McGuire, General Manager at Maxi Haulage, comments: Goodyear’s tyres will allow us to deliver this value, while having the trusted support of TruckForce will help to bolster the efficiency of our services, keeping our fleet moving to implement practical logistics solutions.”

David Howe, Commercial Sales Manager at Goodyear, comments: Maxi Haulage Ltd is a veteran within the haulage industry, which is why we are so proud that they have chosen to use our products and services. Managing such a large fleet of commercial vehicles on an international level can be difficult, but we are confident that the quality of our premium tyres, and the support given by TruckForce, will make a difference."

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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