Much like many other businesses, the social and economic restrictions caused by Coronavirus has had an impact on Falken. Distributor events, The Tire Cologne trade fair planned for June and the 24-hour race at the Nürburgring, the main competition of the season, as well as other key events that have been postponed or cancelled due to the pandemic.
Falken Respond to Crisis
However and despite these difficulties, the tyre brand has been able to launch its successful publicity campaign "Falken sagt Tanke" in some European countries as planned. The surprising success of the campaign brought to light the fact that despite the initial restrictions tyres can and should change and that a campaign that offers something in return has been very well received during this turbulent time.
Being conscious of its role, Falken responded quickly to the changing situation and assured its employees that they could contribute as far as possible to flatten the curve. From the first moment Falken formed a "Corona Team" to evaluate together the shifting situation and respond to it accordingly talking pertinent decisions as quick as possible.
A large part of the contingency plans of the business had been tested before being necessary. For example, Falken had already sent 200 employees to start working from home from the start of March to assure that the IT infrastructure could face the demand. This successful implementation guaranteed a fluid transition and following this, the employees have been able to start working from home in an easy and efficient way.
"Given the current crisis, our decision to have a testing procedure and a robust IT system is giving its results," explains Markus Bögner President of Falken Tyre Europe GmbH.
"All of our systems have been functioning appropriately with few incidents. Furthermore we are very proud of our colleagues and how they have been flexible and understood the measures. This teamwork has been meant that we have able to avoid taking drastic measures such as reduced working days and have continued to offer our clients the best possible service."