Much like many other businesses, the social and economic restrictions caused by Coronavirus has had an impact on Falken. Distributor events, The Tire Cologne trade fair planned for June and the 24-hour race at the Nürburgring, the main competition of the season, as well as other key events that have been postponed or cancelled due to the pandemic.
Falken Respond to Crisis
However and despite these difficulties, the tyre brand has been able to launch its successful publicity campaign “Falken sagt Tanke” in some European countries as planned. The surprising success of the campaig...
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