BKT Standing Strong Against COVID-19

BKT-Italy

BKT has not been exempt from having to face this emergency and has stated that its current priority is to keep staff safe, whilst adhering zealously to the government’s guidelines of the various countries in which BKT is present, and minimising the risks.

BKT's COVID-19 Strategy 

Lucia Salmaso, CEO of BKT Europe: "This situation is trying for all of us, but resilience is one of the fundamental values of our company. This is why we look strongly towards the future, with a deep sense of responsibility”.

BKT is currently re-organising both their internal and external processes in the best way possible, so that business can resume as soon as possible. The supply chain team remains active, in constant contact with the suppliers of raw material, in order that the manufacturing can also resume, and not waste any time.

The headquarters, as well as the manufacturing facilities of BKT in India,where the government has declared a lockdown will remain closed until the end of the 14th of April 2020.

BKT Europe on the other hand who are responsible for logistics, technical assistance, marketing, customer service and sales support have been available in a "smart working" capacity since the end of February and its usual activities remain unchanged. The headquarters located in Seregno, Northern Italy, are in contact with the European Original Equipment customers, managing each situation on a case per case basis, within the most punctual timeframes possible.

“We are experiencing a truly terrible time and we are hoping with all our hearts that it will pass very soon”, continues Lucia Salmaso. “We are making the most of this time and are collecting energy and ideas in order to be ready and more competitive when things get back to normal. This emergency situation has given us the opportunity to think about the future and be creative, with the clear understanding that, in these times, the absolute priority remains the safety of our staff and the implementation of measures to contain the risks."

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richard.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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