Hankook Invites Real Madrid to Train Young Talent


As part of Hankook’s Corporate Social Responsibility programme, World and European Champion Álvaro Arbeloa, brand ambassador of Real Madrid, was invited to Hungary, the tyre makers’ European base for regional tyre production, to meet enthusiastic local football talents. Accompanied by three coaches of the Spanish team, the legendary football player met 50 selected children.

Hankook and Real Madrid Offer Training to Youngsters

Not only did the young players gain a once-in-a-lifetime experience, but they also had the opportunity to gain insight into the professionalism that made Real Madrid so famous and admired all over the world.

Thanks to Hankook’s partnership with Real Madrid, this is the second year that children have been given a once-in-a-lifetime experience. Last year at a similar event, coaches of the star team held a practice for children from the SOS Children’s Villages, an organisation focused on supporting children without parental care. This year young sports talents had the opportunity of training with the world’s best sporting professionals. The 3-hour football practice gave the enthusiastic young athletes an inspiring experience and a dream came true when they put on the shirts printed with their idols’ club name.

“I am very pleased to see these young athletes on the field. Events like this play a fundamental role in Hankook’s European and global strategy for Corporate Social Responsibility. We believe Hankook has become a leading global company through hard work, expertise, and dedication when it comes to manufacturing tyres. These are the values we wish to pass down to younger generations. Our partnership with Real Madrid, a team of experts with high reputation in their field, represents this intention: we both strongly believe it is our duty to do our best for the development of local communities and young talent all over Europe” - President of Hankook Tire Europe Han-Jun Kim commented.

About the author

David is the Owner and Publisher of Commercial Tyre Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyre & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.

Email: commercialtyrebusiness@btconnect.com

Phone: (44) 1270 668 718

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