Grocontinental Signs Contract with Michelin


Major logistics provider Grocontinental, an AGRO Merchants Group company, has signed a three-year EFFITIRES™ tyre management contract with Michelin.

Effitires and Michelin Sign Another Major Logistics Fleet

The deal marks a commitment from the two-time Motor Transport Haulier of the Year to continue fitting Michelin tyres across its fleet of 180 truck and trailer assets until at least 2021, replacing a transactional agreement with Michelin and service partner ATS Euromaster which began 11 years ago. All tyres will continue to be fitted and serviced by ATS Euromaster, which will also provide comprehensive 24/7 roadside assistance.

The deal cements a long-standing working partnership between the Shropshire-based logistics firm and Michelin, covering more than 1,200 running tyres across its fleet. Key to the deal was the ability for Grocontinental to benefit from a stable and manageable tyre budget based on activity, combining a premium fitment policy with expert tyre husbandry and access to detailed management information on tyre wear and condition.

David Grocott, Managing Director at Grocontinental, says: “When we initially switched to a Michelin policy in 2007 it was a difficult choice for us to make because of the length of time we had worked with our previous supplier, but the decision has proven to be a very successful one for our fleet.

“As we continue to grow, there were clear financial and operational benefits to adopting a tyre management contract and Michelin was the obvious partner. Tyres are not something we’re prepared to compromise on – they play a critical role in everything from our safety and uptime to fuel efficiency. Michelin has a strong track record with us and their products are first class; when you combine that with the financial benefits of the deal, we knew this was the right move.”

The contract covers all aspects of tyre maintenance and inspections to ensure that tyres across the Grocontinental fleet are managed as efficiently as possible – including regrooving and retreading every casing to extend its life and reduce unnecessary raw material depletion. The policy also includes fleet-wide tyre inspections to optimise replacement intervals and spot any potential issues before they result in downtime.

Grocontinental, which is based in Whitchurch, Shropshire, was started by the Grocott family in the 1930s and is now an international company with many blue-chip customers, specialising in shared-user, controlled-temperature distribution. The company is part of AGRO Merchants Group, the fourth largest and most international cold storage operator in the world, with 63 facilities in eleven countries across Europe, North America, Latin America and Asia Pacific.

About the author

David is the Owner and Publisher of Commercial Tyre Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyre & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


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