Trelleborg and Valtra Combine with YourTire to Take Personalisation Further

At Agritechnica 2017, Trelleborg and Valtra unveiled their joint project to offer personalised tyres to customers through the addition of Trelleborg’s YourTire service within the Valtra Unlimited Configurator. Customers are now able to personalise their Trelleborg tractor tyres when they configure their Valtra tractor, adding their own name or the Valtra logo to the tyre sidewall.

Mikko Lehikoinen, Marketing Director at Valtra commented: “Valtra strongly believes in unlimited personalisation for customers as being a key industry differentiator and source of added value for customers; every Valtra tractor is built to fulfill the needs of an individual customer. In this context we are delighted to welcome Trelleborg YourTire to the Unlimited world of Valtra”.

At Agritechnica, a Valtra S394 tractor personalised with the Valtra logo on its Trelleborg tyres took center stage at the Valtra stand, Hall 20 booth A26c.

Paolo Pompei, President at Trelleborg Wheel Systems, explained: “We are delighted that Valtra have chosen to add YourTire to the Unlimited Configurator to take personalisation further, allowing customers to add a personal touch to their tyres to make them and the work they do more recognisable.”

Paolo Pompei added, “We believe that our partnership with Valtra is a perfect fit as Valtra have been pioneers of personalisation within the tractor industry. Together we take personalisation to the next level, providing customers with a unique solution”.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


Phone: (44) 1270 668 718

Make sure you keep up to date with the truck and bus tyre market

Click here to receive our regular e-newsletter.