Motor Wheel Service Distribution Complete MWheels Rebrand

The rebranding to MWheels has brought the company’s European Operations into line.
MWheels has become the new name for Motor Wheel Service Distribution, as the company rebrands to bring its European operations under one banner. The name and logo is immediately visible on its reworked website, marketing literature and communications and will be introduced across all product packaging over the coming months.

Additionally, the logo will replace the Chevron as the quality stamp on its steel, Xlite and Xbrite+ forged aluminium wheels.

John Ellis, Chief Executive of MWheels, said: “Over the past few years, MWSD has been on its most exciting journey in the company’s 30 year history. We secured some of our largest contracts, built a new senior management board, launched a new overseas operation and offered expert advice to the UK Government and European Union. Given these important strategic developments it is now crucial that we align our business interests to deliver the best possible service to our UK and European customers and to stake our claim as the number one wheels supplier in the CV market.”

“Under the new name we will clearly differentiate our position in the market and deliver a full service to bus, coach and truck fleets throughout the continent where we can demonstrate transparent return-on-investment numbers while meeting all health and safety and legislative requirements,” continues Matthew Mardle, Chief Operating Officer of MWheels. “This is a hugely exciting development and one that will ultimately reap rewards for our customers over the coming weeks, months and years.”

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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