Business NewsLatest NewsPremium

Interview: Guy Heywood – Hankook Tire

Guy Heywood Hankook Tire
In September we were able to carry out an in-depth interview with Guy Heywood, Hankook’s Marketing and Strategy Director for TBR in Europe about how Hankook have tried to maintain stability in the market during the pandemic, their future direction, as well as the challenges commercial tyre dealers and retreaders will face in the future.

Hankook’s Marketing Strategy Explained

Starting with how the Covid-19 crisis has affected the industry, Heywood was quick to explain that the pandemic has had a profound effect on the mobility industry. With the lockdown affecting transport in general...

Exclusive content

This content is for subscribers to Commercial Tyre Business.
If you would like to support our independent coverage of the truck and agricultural tyre sector, you can subscribe to by clicking the subscribe button below.


News by date

The Latest

Subscribe to our newsletter and receive a section of articles every weeks

Commercial Tyre Business
You May Also Like