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Hankook Strengthens Digital Transformation by Working with Amazon Web Services

Hankook Amazon Web Services

In order to strengthen innovative models, Hankook Tire is partnering with Amazon Web Services (AWS) to incorporate more digital technologies such as artificial intelligence and big data.

Amazon Web Services and Hankook Partnering Up

Hankook Tire recently developed a Virtual Compound Design (VCD) system, which predicts the characteristics of tyre compounds and finds an optimal combination through artificial intelligence analysis. The AWS Cloud platform will enable Hankook to store, process, and analyse huge amounts of data such as that gathered from the VCD system.

“As we continue to drive our technological strategy, collaborating with AWS will enable Hankook to further strengthen these efforts,” said Soo Il Lee, COO, Hankook Tire. “The introduction of AWS to our processes underscores Hankook Tire’s commitment to innovation, further bringing technology to the core of our business as a leading global automotive company.”

AWS provides a secure and reliable bulk data analytics platform as well as innovative solutions for manufacturers seeking new business.

Through the collaboration with AWS, Hankook will actively introduce high-tech digital solutions such as the machine learning platform “Amazon SageMaker” to strengthen cooperation with AWS to develop tyres that have the best performance. Amazon SageMaker is a fully managed service that provides developer and data scientists with the ability to build, train, and deploy machine learning models quickly. SageMaker removes the heavy lifting from each step of the machine learning process to make it easier to develop high quality models.

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