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Goodyear Looks at Strategic Change to Improve Performance

Goodyear Forward
Goodyear sees a change of the guard as CEO Richard Kramer retires in 2024; this brings in a raft of changes in the company

Goodyear Announces a New Strategic Plan

Goodyear has engaged an executive search team to find a replacement for Kramer, but it has also announced a new strategy to improve profitability called Goodyear Forward.

Part of the Goodyear Forward strategy is the sale of three of the company’s business divisions. The sale is expected to generate some $2 billion in revenue – though of course it is not really trading revenue but funds from selling off assets.

The three divis...

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