Goodyear Farm Tires, along with its parent company Titan International, was one of the major sponsors for Kidderminster Harriers’ FA Cup tie against West Ham United last Saturday.
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The UK and European base for Goodyear Farm Tires is based in Cookley, just three miles away from Kidderminster’s Aggborough Stadium.
The Goodyear Farm Tires name featured on both digital screens and static advertising hoardings around the pitch when West Ham, took on Harriers, who play in the National League North league – five levels below Saturday’s visitors.
The game was broadcast live on the BBC and was also shown in a selection of countries across the world, ensuring maximum coverage for Goodyear Farm Tires.
Lindsay Hart, European Tyre Sales Director of Goodyear Farm Tires, said: “This was a huge occasion for the whole local community and we are delighted to be playing our part in supporting the club. Titan has been a long-term supporter of Kidderminster Harriers and we are delighted to extend that association through Goodyear Farm Tires.”
Kidderminster Harriers chairman Richard Lane added: “We have enjoyed a fantastic relationship with Titan throughout the season, so we were pleased to have them, as well as Goodyear Farm Tires, onboard for this game. Forging relationships with local companies is vital for any team, and we are delighted to be able to repay their loyalty with a match which will be discussed for many years to come.”